Many contact center vendors have based their business models around selling solutions that support live contact center agents. These typically sell at $100 to $250 per seat, with basic IVR functionality bundled in at no cost. In the past, this made contact center providers reluctant to promote self-service capabilities for fear of cannibalizing the sale of live agent seats (the fewer live agents needed, the fewer live agent seats sold). However, this has started to change.
