Manager, Demand Marketing (SF, Austin or Remote)

Would you like to work for one of the hottest Conversational AI startups on the market? We’ve been recognized as the market share leader by DMG Consulting, we’ve been named a hot vendor in Conversational AI by Aragon Research and have been given Frost & Sullivans customer value leadership award for IVAs.

Our AI-powered Intelligent Virtual Agents automate the routine and repetitive conversations handled by live agents, freeing human agents to provide value where they’re most needed. Organizations of all types, from small businesses to Fortune 500 enterprises, entrust the front line of their call centers to Inference’s Virtual Agents. Businesses and government organizations alike rely on Inference to streamline inbound and outbound customer communications.

Inference provides an Intelligent Virtual Agent platform that was designed for telecommunications carriers. It allows them to offer high-margin, value-added services to complement their core offerings with AI-powered, automated self-service via voice, web, SMS and mobile applications.  

Inference provides carriers with a unique, business-critical capability - it allows them to easily configure service offerings for resale to key verticals at target price points. In addition, Inference’s easy-to-use studio environment gives them the ability to build and extend applications without the support of a development or PS team. Inference is trusted by leading carriers around the world including AT&T, Telstra, CBTS, Vonage and Nextiva to power self-service solutions for a wide range of target verticals including government, retail, travel, enterprise and SMB. 

Inference is also resold by leading UC and Contact Center software providers like Cisco, 8x8, Five9 and Ribbon as an automated, self-service and communications extension to their platforms.

We have a great opportunity for an experienced demand marketer with 5+ years experience to join the team in a strategic leadership role. This role will report to our CMO.

This is an exceptional opportunity to help drive sales pipeline for Inference by managing a wide range of marketing programs that includes events (physical and digital), digital marketing, email, content syndication and account-based marketing. This is a key role at Inference that will help to drive engagement with key personas at accounts that match our ICP.

As the Manager of Demand Marketing, you will collaborate with our marketing and sales teams to define and manage programs that not only drive leads but also build pipeline.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

  • Deploy successful marketing campaigns and own their implementation from ideation to execution.

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, social media, lead generation campaigns, advertising and performance analysis.

  • Build strategic relationships and partner with key industry players, agencies and vendors.

  • Prepare and monitor the demand marketing budget on a quarterly and annual basis and allocate funds wisely.

  • Oversee and approve marketing material, from website banners to social ads and event collateral.

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Benefits

We're building a talented but humble team where everyone has the opportunity to have immediate impact. You will also help form the cultural foundation of the Inference Solutions team. If this sounds like your kind of challenge, we want to hear from you!

  • Comprehensive health, medical, dental, vision insurance for you and your dependents (90% covered by the company, incl. dependents).

  • Flexible vacation policy

  • Awesome team that cares about Inference's mission, product and co-workers!

  • Competitive salary and meaningful equity in a fast-growing start-up

  • 401(k) program

Qualifications / Requirements

  • 5+ years B2B marketing experience, with minimum 3 years in a demand marketing role.

  • Appreciation for the complexity of channel sales models and a strong willingness to learn

  • Proven ability to manage campaigns and programs that deliver high ROAS.

  • Excellent listening, oral and written communication/presentation skills

  • Domain expertise in call centers or telecommunications.

  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.

  • BA/BS degree preferably in a quantitative discipline.

  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, and offer solutions. Ability to generate strong external and internal relationships.

  • Previous experience interacting with and presenting to C-level executives.

  • Accountable, proactive and thoughtful with high attention to detail and strategic problem-solving skills.

  • Proven ability to run complex processes, navigate organizations, and lead meetings effectively and efficiently.

  • “High-horsepower” thinker – “High Execution” doer

Inference is an equal opportunity employer. We believe in diversity and inclusion as a strength. This is a full-time salaried position with comprehensive benefits.

Please submit your resume and a cover letter that describes why you are interested in joining the team. Highlight how your experience and skills make you a fit for the position. Apply at careers@inferencesolutions.com